Photo shootings for a new Butterfly textile collection are always exciting. While organisation and logistics require a lot of effort, finding the right “Look and mood” is the most important aspect. So for the new 2016 collection, Butterfly selected the motto “Back to the roots”, going to places, where table tennis is played.
It became clear that the shooting had to take place inside a playing hall. Even though photo shootings look continuously for creative concepts, the fact remains that Butterfly textiles are usually worn on the way to the hall, during training, matchplay and breaks inbetween. So we aim to accompany players during their usual daily routine in table tennis.
Finding the ideal location turned out to be quite difficult. The main task was to find a certain atmosphere all table tennis players immediately recognize: The warm, bright playing field, the sound of wooden floors, the puristic changing rooms and the painted school yard in front of the hall.
A suiting location with surroundings was found in Düsseldorf, Germany.
Butterfly prides itself in the selection of models for the photo shoot. None of the people are professional models, but rather all of them are professional players. Some well-known, other young talents, who are sure to become well-known soon. The 2016 cast consisted of Timo Boll (GER), Michael Maze (DEN), Andrea Todorovic (SRB) and Shan Xiaona (GER), who all of them had experience in photo shoots. But there were also new faces: Adina Diaconu (ROU) and Tiago Apolonia (POR) who became comfortable quite quickly.
..turned out great to say the least. Players/models were comfortable and had a lot of fun during the shoot.
Watch the official “Making of” Video to get some impressions on the results and the relaxed atmosphere:
The photographer and the organizing team quickly found the best pictures of the shooting. A complete success, especially for presenting ..
.. the Collection
The Butterfly Collection 2016 features a wide range of new and fresh colours in its shirts and suits. As usual, focus was on practicability of functional wear as well as a high quality standard. Some highlights from 2016 are:
Collection KIDO & KIDO Lady
KIDO and KIDO Lady feature a sporty, dynamic look. Available in 5 different colors: black, blue, red, green and the exciting new color: “berry”. The range of colors allows for a free combination of clothes, even to other lines, such as NINYO. KIDO LADY has the same features but comes with a feminine tapered fit. Its Micro DryFit material is breathable, flexbile and skin-friendly – thus perfectly suited for all sporting actitvies. Suit KIDO is made from Jacquard Stripe Mesh.
Skirt CHIARA is the perfect addition to the KIDO Lady shirt. Available with a tapered fit in black and berry, CHIARA sports flexibility and wearing comfort.
Jacket DOWN is made in Japan to the highest standards of quality with 100% duck down feathers. DOWN is available in lime green and navy blue. Aside from perfect workmanship, the jacket is incredibly lighweight and offers comfort and coziness during all winter times and cold weather.
Shirt BAMBOO is a real innovation among sports shirts. Made from “Nano Bamboo charcoal”, it combines the best of two worlds: On the one hand, it offers all advantages of functional fiber; it is leightweight, elastic, breathable, moisture wicking, wrinkle free and antiodorant. On the other side it offers a similar wearing comfort comparable to cotton shirts. This is all made possible by the special bamboo fiber, made from the bamboo grass which is quickly regrowing and requires no chemicals in growth that could pollute and erode the soil. Nano Bamboo Charcoal is an incredibly versatile material, made from sustainable resources. Available in black, white, blue and green.
All textiles are available online in your butterfly e-shop.